Lisbon, 15 December 2025 – On December 4th, Bloq.it carried out its Christmas charity campaign, “Unlock the Magic of Christmas”, an activation that invited visitors to the UBBO shopping resort to share the magic of the festive season through a simple gesture: opening a locker, receiving a free toy and giving it forward to a child who would value it.
For each door opened and for each gift collected, Bloq.it made an equivalent donation to Fundação do Gil, largely translated into financial support, as well as toys, books and essential goods for the institution’s paediatric home care project.
Installed on first floor of UBBO, the initiative engaged more than 1,300 visitors in a moment of sharing, enabling the distribution of 500 gifts and generating a total of €10,000 for Fundação do Gil. The donations resulted from contributions made by personal contributions from the Bloq.it team and an additional contribution from the company itself.
“With this campaign, we sought to turn something as simple as opening a locker into an interactive experience with real impact on the lives of children supported by Fundação do Gil,” says João Lopes, co-founder of Bloq.it.
“This is another way of showing that technology and innovation can also be human, with a major impact on the community around us, and for us, that is the true magic of Christmas,” he adds.
For Bloq.it, this partnership represents another step in its mission to bring technology closer to the community, reinforcing its commitment to developing innovative solutions that keep people as the main focus. The initiative aimed not only to create a positive emotional experience for those who took part in the campaign, but also to raise awareness of the essential work carried out by Fundação do Gil’s Paediatric Home Care project, which supports around 1,000 families of children with chronic illnesses every year. Over its 25 years of existence, this initiative has already covered the equivalent of 26 trips around the world, demonstrating how simple gestures can transform the daily lives of those who need it most.
“When society and the business community come together around a charitable cause, the conditions are created for Fundação do Gil’s projects, namely Paediatric Home Care, to continue to grow and to impact those who need it most,” says Suzana Fardilha, Social Projects Coordinator at Fundação do Gil.
The campaign was attended by Bloq.it and supported by UBBO, which hosted this charity initiative during one of its busiest periods, reinforcing the opportunity to engage hundreds of families in a dynamic of sharing, mutual support and Christmas spirit.
With this campaign, Bloq.it invited everyone to celebrate Christmas in a more human and meaningful way, in the hope that this example will be followed by other companies in the technology sector.
Find out more about Fundação do Gil and how to support its projects at www.fundacaodogil.pt
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About Bloq.it
Bloq.it is a Portuguese smart locker technology company, founded in 2019, with the mission of making smart lockers a leading global solution for logistics, e-commerce and retail companies. It offers a comprehensive service that includes hardware, the Bloq.OS software system and operational support for major brands such as Vinted Go, InPost, DHL and GLS. In 2024, it recorded growth of over 100%, having installed more than 5,000 new lockers, an increase of 290% compared to the previous year. In addition, Bloq.it was recently recognised with 1st place in Deloitte’s Fast50 2025 as the fastest-growing technology company in Portugal. In 2023, WIRED also recognised Bloq.it as one of Europe’s most promising startups.